Copywriters in TV Advertising
Advertising Copy Writer, What do they do? The globally respected entrepreneur, Dan Lock described an advertising copywriter as someone who uses 'the written word to start, enhance or extend a relationship with a customer that includes salesmanship and print.' The key responsibilities of a copywriter: -Partnership with media directors. -Develop creative ideas and concepts. -Right clear, persuasive original copy. -Proofread copies to check for spelling and grammar -revise and redevelop adverts Why is it important: communication = wealthy. The power of written words gives you leverage. What are the skills needed of a copywriter in the advertising industry? Adaptability is a major skill in succeeding in the advertising industry, it requires people to work in other people's shoes. This helps get a sense of how they might approach a project differently rather than their own. The power of words is so important, that it can...
