Writing for government copy

                                                           Kent county council 

Firstly, the poster covers the aims and reasons for the festival. it then goes ont

The second paragraph uses modal verbs. Such as "will" to suggest that it can propose possibility. it then transfers onto their 'spectacular firework display'. Here they have used emotive language to exaggerate the event. 

The producer and leader of the borough council are alluded, justifying its ethos that gives it creditability. 

The Copy is not limited to a target audience. Therefore, the copy is aimed at all demographics.

Graphics are family-friendly with images of families and young generations.