Copywriters in TV Advertising

Advertising Copy Writer, What do they do?

The globally respected entrepreneur, Dan Lock described an advertising copywriter as someone who uses 'the written word to start, enhance or extend a relationship with a customer that includes salesmanship and print.'  

The key responsibilities of a copywriter:

 -Partnership with media directors.

 -Develop creative ideas and concepts.

 -Right clear, persuasive original copy.

 -Proofread copies to check for spelling and grammar 

 -revise and redevelop adverts 

Why is it important: 

communication = wealthy. The power of written words gives you leverage. 

What are the skills needed of a copywriter in the advertising industry?

Adaptability is a major skill in succeeding in the advertising industry, it requires people to work in other people's shoes. This helps get a sense of how they might approach a project differently rather than their own.

 The power of words is so important, that it cannot be exaggerated enough. With every word their's a new representation, idea and emotion. Understanding Copywriting Physiology makes it possible to make readers feel what their feel and think how copywriters want them think. A Good analogy be propaganda, false news but effective.  

Read different subject books and films to get good kindling knowledge for a greater fire. 

Explain the approaches to the job of each of the copywriters.

Some companies look at copywriting as an expense rather than an investment. Often because the title is still misunderstood. Some may choose to do copywriting on their terms. Such as on a blog or on their own personal website. The reason why someone might take this approach could be because do not have the time or are unsure how to connect with their audience effectively. 

What makes a successful advertising copy? 

What makes a copywriter unique to the rest of the advertising industry is so fundamentally linked to the likelihood of success. For example, Google's reviews are often around the uniqueness of a business, such as free shipping or a variety of choices. Studying your competition gives you leeway to find a service or product other companies lack. So it may be advised to browse and examine the current marketplace.   

To show versatility in your works an Advertising copywriter and the audience. Copywriters need to be willing to write in different writing styles. Such as for a children's book or an adult geographic books. 

Consider the length of the copy? Is it interesting? 

Copy being too long or short is relevant. However, it should be in tune with the target audience. For example, people don't want to read 800 words about a bike, they already understand the logistics.

Closing Distance | Grammarly

Introduces two characters, Tyler and Edda. Both of which resemble your typical boss and employee. It then expresses the mutual relationship the two share, suggested by the distance on the animated pinboard. and how psychologically, the distance feels longer. To humorise their relationship the copywriter has included the exact distance from his workplace to Antarctica. An effective way to keep audiences engaged. 

The Steady voiced narrator. Depicts Tyler from 3rd person as wanting to impress his boss. This sets motif. Giving a reason why someone should use Grammarly's services. In my opinion, it has used a highly common statement (doesn't want to sound unsure of himself) so that viewers can relate to a similar issue or scenario. Urging more people to use services. 

The copy is well-spoken and the narration is slow-paced creating a steady flow of information the brain can process much more at easily.

Colin Kaepernick Nike Commercial Full Video. 

In summary, the advert shows what the Brand, Nike supports and embraces. It is an inspirational ad to advise people to be their unfulfilled potential. It is about people who have come and gone and accomplished great things. It is a story about people! 

In the beginning, we are introduced to a person attempting to pull off some difficult skateboarding manoeuvres. We see try and error repetitively. What can be said about this is that it is an analogy that can be applied to any skill or job. As a result, more people are willing to listen and shift their focus because they can relate to a similar experience. Producing effective copy. 

Powerful shots are used to influence the notion that truly anything can be accomplished if people put their minds to it. The advert focuses on human qualities, something other ads lack. The reason could be that most advertisements' sole purpose is to sell a product.

The dialogue is slow-paced. It shows a problem and immediately shows a solution such as, 'Calling a dream crazy is not an insult, it's a compliment' or 'Don't believe you have to be like everybody, to be somebody.' These quotes demonstrate genuine world problems giving them real meaning. Audiences look for this caregiving content as it gives them drive. It also allows us to be vulnerable to humans. 

The brand name is only seen at the end. It isn't even spoken. The likely reason could be to give a subtle. 

The outcome emotion of watching the Nike advert is the feeling of ambition and optimism to be and do better on your own terms, not anyone else's. 

The Hidden emotion the advert conveys is the willingness to push yourself no matter how tuff. 

The Copy enhances the visual element of the advertisement by including heartfelt images of people willing to achieve.