Press releases, what are they?

Press releases

How do I know this is a press release & it's Construction?

Here is a step-by-step guide on how I knew this was a press release. In this sample, i will be going through the effectiveness of each convention, evaluating its purpose and defining each component.  

Headline

Contains a headline about the general news of the company. In this case, the privacy features and the date it was released date, are also known as the dateline. This is important for journalists as they need to make sure they are getting the most recent and updated information on the subject. 

Titles

Press releases are commonly republished on other sites. Therefore to become more highly discoverable. Titles need to be short and specific, in my example, apple illustrates this. Titles like, 'privacy. That's Apple' improves media coverage and visibility which refers to the publicity the press release gets. 

Images give viewers a general idea of what the press release is covering. For example the privacy of someone's iPhone pro.  The contact details of the press release, are usually shown in the header or the page's footer. 

                                                                           Sub-heading

 The subheading, helps viewers scan through information more effectively. For example the most relevant examples.

Lead

This is the lead (introduction). Gets the immediate attention of the target audience. 

Body

This is the body, the body contacts the necessary announcements and quotes that journalists and news reports can use. These quotes are normally cohesive, it is stated by those who work within the company (apple). 

Boilerplate

This is a boilerplate also known as about us statement. A boilerplate is a short standardised paragraph at the end of a press release. It provides journalists with a high-level background in a company or organisation. In this example it brief. 

Source

This is the source, where the press release has been issued from. It identifies where It came from and justifies its reasoning. In this case their own private sector. 

Contacts 

An effective press release needs to have contact details. Otherwise, there is no service for pupils to communicate or ask questions. This is displayed generally at the bottom of the page. In this case, they have used additional services to help those answers any queers or questions about their privacy. 

Oscars:

Immediately the contact details, source and logo of the academy awards are shown at the forefront of the press release. 

The writer has not been mentioned therefore it is plausible that they are under contract with the organisation (Academy). Meaning all documents the writer produced are legally owned by the Oscar association. 

Gives a brief summary of who will be hosting the Oscars. With swift quotes and remarks from the host personally. This allows the audience to get an insight into what to aspect. 

The Blurb successfully fulfils its purpose of informing guests and viewers of detailed specifics. Such as location, time and portfolio of the Oscars.